151. Matt Johnson, Founder of The Feed

Sep 6, 2022

In this episode I’m joined by Matt Johnson, Founder of The Feed, a curated sports nutrition platform.

The Feed helps athletes get more out of the hard work they are already doing in their training. From nutrition to supplements to recovery gear, The Feed provides athletes everything they need to make their next workout better.

Riding 100 miles? Running a Marathon? The Feed has everything you need to fuel your event, and their expert coaches are available to chat live with you and provide you with a customized fueling plan.

Today Matt and I talk about building a trusted resource for endurance athletes. Matt explains the difference between performance, nutrition, and wellness supplements. Plus, we cover why personalization and education are key to creating customer loyalty.

In this episode, you’ll learn:

• How Matt scaled The Feed despite having a small marketing budget
• Why The Feed’s bottom line was unfazed by the COVID pandemic
• Matt’s secret source of inspiration for new marketing ideas and strategies
• How Matt decides which products to offer, and which ones to avoid

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Matt’s Links

• The Feed’s website
• Follow The Feed on Twitter
• The Feed is on Instagram
• Connect with The Feed on Facebook
• Email Matt