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Fitt Insider

Mar 26, 2024

Today, I’m joined by Brian Kirkbride, co-founder & co-CEO of FitLab.

An experienced founder, Fortune 500 exec, and investor, Brian oversees the company’s 11-brand portfolio of studios, equipment, and experiences — including Assault Fitness, XPT, Ragnar, and McGregor FAST. Scaling up FitLab is pushing expansion.


Mar 19, 2024

Today, I’m joined by Amanda Rees, co-founder & CEO of Bold.

A fitness-based approach to healthy aging, Bold’s personalized exercise programs help older adults build strength, ease pain, and prevent falls. Partnering with Medicare, the platform aims to replace musculoskeletal disability with lifelong vitality.


Mar 12, 2024

Today, I’m joined by James McMaster, CEO of Huel.

Hacking meal prep, Huel wants to simplify healthy eating on the go. Catering to time-strapped consumers, the brand makes nutritionally complete instant meals, drinks, and powders. 

In this episode, we discuss the company’s mission to replace junk food, reduce waste,...

Mar 5, 2024

Today, I’m joined by Jeff Byers, CEO of Momentous.

Raising the bar on quality, Momentous makes science-backed supplements for high-performers. Trusted by the US military and pro sports teams, its products are transparently sourced, third-party tested, and NSF-certified.

In this episode, we talk about fixing the flawed...