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Fitt Insider

Jan 26, 2021

Today I’m joined by Brian Kirkbride. 


Brian is the co-founder and co-CEO of FitLab — an integrated holding company of Performance Lifestyle brands. 


In this episode, we talk about FitLab’s evolution from venture studio to holding company. How they’ve partnered with brands like XPT, McGregor Fast,...

Jan 19, 2021

Today I’m joined by Jimmy DeCicco, CEO of Super Coffee. 


In this episode, we discuss the company’s journey from college room to Shark Tank and landing an investment from Alex Rodriguez and Jennifer Lopez.


Jimmy also talks about the importance of being action-oriented, building a strong culture and team, and how...

Jan 11, 2021

This week, we’re excited to bring you another edition of Startup Spotlight – a recurring series where we speak with early-stage founders working on fitness and wellness startups.


We usually focus on established companies, operators, and inventors — and we’ll continue bringing you those conversations most...

Jan 5, 2021

Today I’m joined by Avrum Elmakis, founder and CEO of CLMBR — a connected vertical climbing machine. 


I this episode, we talk about launching a company during a pandemic, introducing a new piece of equipment to the connected fitness category, why CLMBR plans to target the commercial sector in addition to at-home,...