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Fitt Insider

Feb 28, 2023

Today, I’m joined by Zachariah “Z” Reitano, co-founder & CEO of Ro, a DTC healthcare company offering telehealth for primary care, mental health, sexual health and more.

After becoming frustrated in traditional healthcare during a personal struggle with ED, Z co-founded Roman to create more accessible and...


Feb 21, 2023

Today, I’m joined by Will Ahmed, founder & CEO of WHOOP, a performance-focused wearables maker.

Founded in 2012, WHOOP’s screenless wearable technology and data platform rose to prominence for its real-time analysis of recovery, sleep, and overall performance. Through partner integrations and advances in sensor...


Feb 14, 2023

Today, I’m joined by Shane Heath, founder and CEO of MUD\WTR, a mushroom-based coffee alternative.

After experiencing the ups and downs of coffee, Shane created MUD\WTR in 2018 as a healthy coffee alternative to give people the feeling of alertness without the anxiety and jitters. Through habit creation and a variety...


Feb 7, 2023

Today, I’m joined by Daniel Tal Mor, CEO of Lumen, makers of a breathalyzer device used to monitor and improve users’ metabolic health.

Aspiring to help people achieve better health through data, Lumen’s breathalyzer and connected app democratize the “gold-standard” in metabolic measurement typically reserved...