149. Sam Cole, Co-founder & CEO of FitXR

Aug 23, 2022

Today I’m joined by Sam Cole, Co-founder and CEO of FitXR, a developer of VR and AR fitness apps.

As the only VR fitness app that provides a truly engaging, multiplayer experience with constantly refreshed content, studios, classes and music, FitXR transports players to a virtual fitness space where they can meet new people and work out together all from the comfort of their own home.

In this episode Sam talks about making fitness fun and accessible for more people. We discuss the acceleration of virtual and augmented reality hardware, and we explore the future of omnichannel fitness where immersive technology transforms at-home, in-person, and outdoor exercise.

In this episode, you’ll learn:

• How FitXR has uniquely positioned their product to serve the widest audience of fitness enthusiasts
• The pros and cons of not producing your own connected fitness hardware
• Why FitXR’s adoption & usage rates have increased as other in-home fitness companies’ rates have declined post-pandemic

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Sam’s Links

• FitXR’s website
• Follow FitXR on Twitter
• FitXR is on Instagram
• Follow FitXR on Facebook
• Check out FitXR on YouTube
• Fitt Insider podcast episode #87, with Sam Cole