133. Building a Successful Fitness Company with JAXJOX Co-Founder, CEO & Inventor Stephen Owusu

May 3, 2022

Today I’m joined by Stephen Owusu, Co-Founder and CEO of JAXJOX, makers of connected strength training equipment. The JAXJOX InteractiveStudio™ is the all-in-one home fitness solution for a 360-degree connected fitness experience, replacing a rack of 22 weights with an innovative, space-saving design. It’s strength, cardio, and recovery training all in one intelligent, sleek, home gym.

In this episode we discuss the rise of the smart strength category. We talk about the company’s connected kettlebell, dumbbells and interactive studio, and Stephen explains why not chasing growth during the pandemic was the right decision.

In this episode, you’ll learn:

• How JAXJOX is transforming the in-home free weight experience
• Why delaying your product launch can pay off big later on
• Tips for partnering with outside distributors
• Stephen’s philosophy on raising capital and company growth

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Stephen Owusu’s Links

• JAXJOX’s website
• Follow JAXJOX on Twitter
• JAXJOX is on Instagram
• Follow JAXJOX on Facebook
• Follow Stephen on Twitter