Fitt Insider

Jun 30, 2026

June 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Apothékary raises $16M to expand retail distribution and product innovation, targeting $40M revenue as TikTok Shop and omnichannel growth signal a shifting playbook for wellness brands
• Wellness culture expands...

Jun 29, 2026

Today, I'm joined by Evan Quinn, co-founder and CEO of hiyo.

A nonalcoholic social tonic with adaptogens, nootropics, and botanicals, hiyo has expanded from DTC to 11K+ retail locations nationwide.

In this episode, we discuss building a new category around social wellness.

We also cover:

• Music and culture partnerships

Jun 26, 2026

June 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• America spent $5.7T on healthcare last year up 7.3%, now 18.4% of the economy with prescription drug spending jumping 11%, projected to reach $9T by 2034
• ABC Fitness finds new gym memberships declined 9% with...

Jun 25, 2026

June 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Whoop wins FDA reprieve as agency drops warning letter over Blood Pressure Insights feature, giving wearable companies a clearer path to advanced health metrics without full device oversight
• Xella Health launches...

Jun 24, 2026

June 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Google researchers publish findings showing smartphones can estimate heart rate by detecting facial blood flow changes through front-facing cameras
• Survey of 18,000 Americans finds people with depression increasingly...