Fitt Insider

Jul 16, 2026

July 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Eli Lilly makes equity investment in Oura, deepening ties as 100,000+ members log GLP-1 use and wearables become the engagement layer between visits
• Neko Health closes $700M round ahead of US launch, betting...

Jul 15, 2026

July 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• AMA survey finds 86% of physicians review consumer wearable data, but only 6% say it's integrated into clinical workflows or health records
• Eternal winds down after failing to secure funding, a reminder that...

Jul 14, 2026

July 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• IM8 secures up to $1B in non-dilutive financing from General Catalyst after hitting $200M revenue, expecting $300M ARR by year end

• WHO projects annual cancer cases will climb from 21M to nearly 35M by 2050, driven...

Jul 13, 2026

Today, I'm joined by Stephen Ellsworth, founder of poppi.

Originally launched at farmers markets as “Mother Beverage,” poppi rebranded in 2020 and scaled rapidly before being acquired by PepsiCo for nearly $2B.

In this episode, we discuss cultivating consumer obsession.

We also cover:

• How 2.5 years at...

Jul 10, 2026

July 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Bold adds Medicare-backed GLP-1 prescriptions to virtual weight management, pairing medication with strength training as CMS's new Bridge program cuts costs to $50/month
• UK startup Reformed raises $22M Series A after...