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Fitt Insider


Sep 9, 2026

September 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • HYROX gets new majority owner as L Catterton-led consortium acquires the stake in a deal reportedly worth around $700 million
  • Kendall Jenner joins TRIP as global ambassador and equity shareholder as the calming beverage brand tracks toward $200 million in revenue
  • System raises $20 million to build a vertically integrated peptide platform, betting on infrastructure as the category approaches $163 billion globally

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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