Equinox Targets New Capital, Athletic Brewing Adds NFL Stars, SNAP Cuts Soda

Sep 10, 2026

September 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Equinox nears deal to refinance $1.8 billion in debt as owner Silver Lake bets on continued growth in the luxury gym chain's core high-end model
• Athletic Brewing adds NFL quarterbacks Drake Maye and Dak Prescott as athlete-owners, deepening its hold on the non-alcoholic beer market
• Stanford, MIT, and University of Chicago study finds SNAP soda restrictions cut sugary drink purchases 12%, giving policymakers new evidence restrictions work

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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