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Fitt Insider

Nov 26, 2019

Today I’m joined by Lisa Blau. 


Lisa is a co-founder of Able partners. 


On today’s episode, we talked to Lisa about the boundless nature of the wellness industry, how startups can find success by breaking down land-held stigmas, and the importance of building a strong brand. 


I had a great time chatting with Lisa and hope you enjoy listening. 


Let’s get into it. 


More from Lisa Blau and Able Partners >> 


Lisa Blau​ has spent the last decade as an active angel investor focused on consumer businesses, often in the health, wellness and active lifestyle space with a particular interest in supporting women-led entrepreneurial ventures. 


Together with Amanda Eilian, she is the founding partner of Able, an investment fund focused on funding early-stage startups in the healthy living and lifestyle space, with a focus on female founders. Some of their investments include Juice Beauty, Daily Harvest, The Wing, Primary Kids, Moon Juice, Goop and Chief. Previously, Lisa co-founded, a daily email newsletter on healthy living tips and trends that was acquired by Tasting Table. She also helped build and launch Portero, an online luxury goods auction platform sold to Richemont. 


She has experience building businesses from the ground up with partners such as AOL, Amazon, Kleiner Perkins and The Pilot Group. Lisa started her career as a producer at CNN. She is a Board Member of The New York Public Library, KIPP New York, and The Mount Sinai Parenting Center. Lisa also chairs the Investment Committee of the Leadership Now Project, a membership organization of business professionals committed to renewing democracy. She has a B.A. from Duke University and an M.B.A. from Harvard Business School. Lisa lives in New York City with her husband and three children.


More from Fitt Insider >> 


Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 


From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at