125. Re-Envisioning Revenue Models with SoulCycle CEO Evelyn Webster

Mar 8, 2022

Today on the podcast I’m joined by SoulCycle CEO, Evelyn Webster.

SoulCycle offers indoor cycling and spinning workout classes. With one-of-a-kind playlists, legendary instructors, and more than 83 studios (and counting) across the U.S., Canada, and the UK, SoulCycle creates an inspiring indoor cycling class experience.

In this episode, we talk about the pandemic’s impact on brick-and-mortar fitness. Evelyn shares how SoulCycle navigated the rollercoaster of re-openings and restrictions. We also discuss the company’s omni-channel offering, including its smart bike, digital content, and outdoor classes. In this episode, you’ll learn:

• The business model SoulCycle uses for predictable recurring revenue
• How SoulCycle blends brick-and-mortar studios with their digital platform
• SoulCycle’s strategies for retaining top talent in their industry

Links & Resources

• Calm
• Nike Training Club app
• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Evelyn Webster’s Links

• SoulCycle’s website
• Follow SoulCycle on Instagram
• Equinox+ website and app
• SoulCycle SOUL Renew subscription