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Fitt Insider

Nov 25, 2025

Today, I'm joined by Todd Meleney, co-founder & CEO of While on Earth.

An athletic footwear and apparel brand for the modern wellness consumer, While on Earth prioritizes versatile "performance wellness" over single-sport specialization.

In this episode, we discuss creating an underdog brand in a competitive market. 

We...


Nov 18, 2025

Today, I'm joined by Shahab Elmi, co-founder & CEO of Cymbiotika.

With 100M+ packets sold in its first six years, Cymbiotika is bringing transparency to the supplement industry with liposomal formulations and rigorous third-party testing.

In this episode, we discuss building a supplement brand focused on efficacy over...


Nov 11, 2025

Today, I'm joined by Brian Le Gette, founder & CEO of Ammortal.

 

A wellness technology company, Ammortal’s immersive recovery chambers combine PEMF, red light, molecular hydrogen, breathwork, and meditation into a single therapeutic experience.

 

In this episode, we discuss building the future of regenerative...


Nov 4, 2025

Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.

 

Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.

 

In this episode, we discuss building a biotech-driven men's personal care brand.

 

We also cover: