May 9, 2023
Today, I’m joined by Dave Long, co-founder & CEO of Orangetheory Fitness, a HIIT-based boutique studio franchise.
Founded in 2010, Orangetheory’s science-backed, heart rate-based workouts aim to deliver maximum results in a short amount of time, splitting exercisers between treadmills, rowers, and strength equipment. Growing its international community, OTF has opened over 1.5K studios in 25+ countries.
In this episode, we discuss the company’s tech-driven approach to interval training, Dave talks about getting back into growth mode post pandemic, and we explore the potential for healthcare-prescribed group fitness.
In this episode, you’ll learn:
• How Dave and team build product and community by taking
classes themselves
• Why new class concepts are part of the brand’s strategy
• How Orangetheory is laying the framework for movement as
medicine
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Chapters:
(00:00) Introduction
(01:37) Orangetheory’s current state
(03:25) Orangetheory’s franchises
(06:40) Post-pandemic experience and growth strategy
(10:07) Building product and community by taking classes
(12:32) Marketing strategies
(17:14) Hybrid fitness sentiment
(21:06) Creating and executing new class concepts
(27:50) Personalizing members experience to reach their goals
(30:31) Future growth plans
(33:09) Conclusion