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Fitt Insider


Oct 11, 2022

Today I’m joined by Nick Green, Co-Founder and CEO of Thrive Market. 

Thrive Market is a membership e-commerce platform on a mission to make the world’s highest quality natural and organic products affordable for every American family. For $60/year, Thrive members get access to their favorite healthy snacks, supplements, home, beauty, and baby products at 30-50% off retail value—all shipped to their front door for free.

In this episode we discuss the company’s mission to make healthy living more accessible, and the shift toward holistic wellbeing from mental wellness to sustainability. We also talk about emerging trends, including health, data, personalization, and more.

In this episode, you’ll learn:

  • How Thrive identifies upcoming trends to stay ahead of their competition
  • Why Thrive’s business model is more profitable than typical grocery businesses
  • Thrive’s plans to integrate data and technology to personalize and automate their customers’ shopping experience
  • Nick’s thoughts on the future of subsidies for natural food products

Links & Resources

Nick’s Links