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Fitt Insider

Jul 12, 2022

In this episode I’m joined by Les Mills CEO, Clive Ormerod.

Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, Les Mills mixes music, motivation and movement for millions around the globe through their world-class fitness programs. Blurring the boundaries of physical and digital experiences, Les Mills mission is simple – create a fitter planet.

Clive and I discuss the company’s 50-year history in the fitness industry, the evolution of its omnichannel offering from in-club and instructor training, to digital and VR content. Plus, we talk about the power of community, and building a fitter planet.

In this episode, you’ll learn:

  • How Les Mills creates exceptional experiences in-person & digitally
  • Keys to enabling consistent company growth
  • How Les Mills leverages technology to deliver diverse fitness content
  • Clive’s thoughts on specialization and innovation

Links & Resources

Clive’s Links