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Fitt Insider


Feb 15, 2022

On today’s show I talk with Joel Lieginger, CEO at Paceline. Paceline is the first-ever holistic approach to improving the health of individuals and society.  Paceline incentivizes physical, mental, and financial health in a continuous virtuous cycle. Paceline brings best-in-class digital products and financial services together, through a credit card and insurance, to pay people to live a healthy lifestyle. In this episode we talk about paying people to workout, Paceline’s wellness credit card, and Joel’s vision to transform the sick care and life insurance industries. In this episode, you’ll learn:

  • How Paceline connects brands with consumers
  • Paceline’s innovative way to get people to prioritize their health
  • How Paceline gets brand partners a 10X conversion rate
  • A clever solution for unused gym memberships

Links & Resources

Joel Lieginger’s Links